2017 – INFINITI Trade Fair Presence + Press Conference NAIAS (DETROIT/USA)

Project

Every year, Infiniti presents its vehicles to trade visitors and the public at the Detroit Motorshow in the United States.
It all depends on a perfect press conference as well as the successful presentation of the booth on the visitors’ days.

OUR TASK

We were commissioned to put both the architecture and the vehicles into perfect lighting scene.
A guarantee for successful pictures and thus an important part of our work was the planning of the media technology / video technology
for the press conference.

MAIN CHALLENGES

• fancy lightshow of the vehicle exit
• Working with American unions
• Integration of event technology in the complex architecture