World Premiere of the AUDI A7 (Munich/D)

The world premiere of a new car always attracts a lot of attention. Everything about the staging must be perfect, down to the finest detail.

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In 2010, Audi launched the Audi A7 at the Pinakothek der Moderne modern art museum in Munich. The all-new model was unveiled in the rotunda – the very heart of the Pinakothek.


KLEE’s job was to show the Audi A7 in its best light. For this spectacular event, we designed the lighting concept, and were also in charge of planning and directing all the technical aspects of lighting, rigging and stage automation


  • To plan a fly system that would wow the audience when the car was unveiled.
  • To design special brackets for mounting all spot and wash lights on the building’s sensitive, high-grade pillars.
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