VW MOMA COOPERATION (New York/USA)

Partnerships are something special. Every now and then you have to celebrate them – striking the right note in the process.

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Project

In 2013, Volkswagen and the New York Museum of Modern Art once more celebrated their partnership. The party-cum-dinner event was held on the MoMA’s premises and attended by journalists from around the world, as well as celebrities and personalities from the culture scene and the business community.

OUR TASK

KLEE developed the technical concept and oversaw the on-site setup. We also coordinated the US technical contractors and directed the evening show.

MAIN CHALLENGES

  • To unobtrusively equip the MoMA with cutting-edge technology in a very narrow time slot.
  • The venue’s exclusive nature required a great deal of tact and consideration in the planning and execution phases.
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