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SCHWARZKOPF FLAGSHIPSTORE BERLIN 2021
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For more than 120 years, the SCHWARZKOPF brand from HENKEL has stood for quality, competence
and Innovation in hair cosmetics and is now one of the three largest brands in the world
this area. The first flagship store of the SCHWARZKOPF brand is to be built in Berlin.
Our task
At the end of 2020, KLEE was commissioned to plan the entire media technology and the
lighting design for this flagship store. The store on the ground floor and the associated
hairdressing salon on the upper floor are equipped with a new type of media control.
The store and salon opened at the end of 2021.
MAIN CHALLENGES
- Increased need for coordination
- Narrow inventory space
- Fire protection and monument protection
- limited power