Press Drive for the 4-Door VW up! (Bensberg/D)

All eyes are on the new car. The event must go absolutely according to plan!

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In 2012, a two-week press drive was held in Bensberg Castle to present the new e-up!. Journalists from Germany and abroad participated. The formula was a product presentation, a dinner, and the opportunity to test drive the new car on each of the fourteen days.


KLEE was responsible for the planning and technical management of the lighting, audio and video technology, as well as rigging and event direction.


  • To adapt the historic architectural structure of Bensberg Castle to Volkswagen’s requirements using a room-within-a-room construction.
  • A truss construction had to be attached to the existing building with great care, providing support for the new structures introduced by the architects.
  • The technology had to be installed in an elegant and space-saving manner so as to be almost invisible.
  • The impression of a room within a room was to be avoided.
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