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BMW MES POP ART CARS (ZURICH/CH)
A high-profile technology-cum-art exhibition that owed its effect to its brilliant staging.
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In 1975, Alexander Calder painted a BMW, thus creating the first derivative combining art and motor sport. By 2010, a further 15 cars had been turned into genuine works of art by renowned artists, with all these cars taking part in races. The BMW MES Pop Art Car exhibition on Lake Zurich featured not only six Art Cars, but also the new M-line models and the all-new i8. The select group of guests attending this invitation-only event included art lovers, celebrities, car buffs and dealers.
OUR TASK
KLEE’s design team developed the lighting and sound concept and oversaw the related planning, tendering and budgeting activities. KLEE also coordinated the technical contractors and provided an on-site production manager.
MAIN CHALLENGES
- To strike a balance between the event space and the equipment used.
- To ensure that any additional equipment blended in perfectly with the existing technical infrastructure.
- To bring in additional power from the local utility provider, bearing in mind the relevant fire prevention regulations.