Hyundai lifted the lid on new developments and presented an impressive range of cars to the press and the wider world at the Geneva International Motor Show.
KLEE was responsible for developing a lighting concept to illuminate the Hyundai booth and also for the staging of the press conference. The objective was to turn the spotlight on the marque’s increased market presence and superior quality.
- To support the architectonic concept and also to achieve a symbiosis between the trade fair lighting system and the lighting set-up for the booth.
- A tight project timeframe, complex inserts into the existing building structures, and challenging load-bearing properties of the roof.