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2013 – HYUNDAI EXHIBITION STAND + PRESS CONFERENCE (GENEVA/CH)
As well as good planning, exhibiting at a trade show also requires the ability to improvise.
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Every year, Hyundai presents its cars to trade visitors and the public all around the world. Trade shows serve as a platform for presenting brand-new models to a global audience.
OUR TASK
KLEE developed the lighting concept for illuminating the Hyundai stands and press conferences at the European category A trade shows. For the exhibition stand, the goal was to show the Hyundai brand and its cars in their best light. In addition, we monitored the installation of the lighting equipment for the stands and press conferences.
MAIN CHALLENGES
- Support of architecture and vehicles by intelligent light.
- Supportive but not intrusive lighting design.